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OOPS! (2021)

This is a school project for brand design studies at L’Ecole de Design Nantes Atlantique. The brief was to design a brand identity, packaging and a marketing booklet for a food brand of your choice. I came up with OOPS!, a sustainable candy brand that up-cycles and rebrands color and shape rejects at Cloettas confectionery factories. OOPS! is a fun-loving, colorful and environmentally conscious brand for all ages!