OSALLISTUMINEN PÄÄTÖKSENTEKOON -CAMPAIGN, SITRA (2022)

This particular work was done in collaboration with Berry Creative and Kaskas Media for The Finnish Innovation Fund Sitra. Their mission is to be “an active fund for the future who studies, researches and brings together partners from different sectors in open-minded trials and reforms”. We at Berry Creative were responsible for the visuals of the campaign and Kaskas was in charge of the bigger communication plan.

The goal for this campaign was to bring light into how Finnish citizens are included/would want to be included in decision-making. Firstly SITRA generated a study on the topic and the results of that study were to be presented as a part of a social media campaign.

The challenge for this campaign was to find a visual language and tone of voice that would catch instant attention from the masses. We ended up going for a bold, loud and almost provocative style that is reminiscent of trashy entertainment magazines. It was also important for the campaign to share some parts of SITRA’s key visual elements and language, hence the usage of cut-out pictures.

This was a fun challenge to tackle with all of the team members.